Message from the CEO

“Promoting responsible drinking is the right thing to do and good for business – a culture of common sense moderation helps our products grow and our brands flourish.”

Jean-Christophe Coutures
Chairman & CEO of Pernod Ricard Winemakers

The products we create, market and promote are intended to be enjoyed with family and friends. However, we must never forget that their excessive or inappropriate consumption may cause risks to consumers and to others.

From our marketing procedures and responsible drinking campaigns to our employee alcohol policies, we are committed to doing all we can to promote responsible drinking. It is the right thing to do and good for business – a culture of common sense moderation helps our products grow and our brands flourish.

We come in personal contact with alcohol on a daily basis, especially when entertaining and travelling, in tastings, at events and parties. How we behave in these situations reflects on both our company and our brands.

You are an ambassador for our brands, you are judged not by grand statements, but by the small choices you make every day, so make them sensible ones.

These responsible drinking guidelines provide all the information you need about our philosophy of responsibility, on living it and living up to it, so you can ‘walk the talk’ of responsible drinking.